Spotlight on SCORE Clients

Fleet Feet Sports

April 2006

          David & Ellen Boutillier began Fleet Feet Sports, Rochester July 15, 2004 to utilize their combined skills to bring a unique blend of fitness and health to the Rochester area.

          David brings an extensive athletic background plus ten years experience in retail athletic footwear. He has a racing company and promotes various events. Ellen has an extensive business background in apparel product management, personal training, fitness instruction and coaching experience. Together they have a philosophy of strong customer service, proper fit, quality products and community involvement.

          The Boutilliers went to SCORE to help them polish their business plan and learn about executing the plan and what they faced in getting the operation going. They met with counselor Bob Zinnicker twice: once down town and once in Webster. Ellen said that Bob was a great help in pointing out the pitfalls they faced. He suggested many revisions that made the enterprise work.

        Currently, the store has been opened at 2210 Monroe Avenue one and one-half years and has been growing steadily. They have exceeded their original projections. They have learned that any plan has to be fluid and flexible. It seldom follows the plotted path.

 

 

    Ellen’s best advice to someone starting out  You have to have a good business plan, but don’t expect the execution to follow the script. You have to be flexible. Life doesn’t follow a script it always brings surprises.

To learn more about Fleet Feet, visit the store at 2210 Monroe Avenue, Rochester, NY or contact Dave & Ellen at:

Phone number:  (585) 697-3338

Web site: www.fleetfeetrochester.com

Email address: info@fleetfeetrochester.com

       If you have an existing business or are starting a new one, consider how your company may benefit from SCORE’s counseling. Call for a free counseling appointment at one of our many locations. While you are there, ask your SCORE counselor how you might tap into our 60-plus membership knowledge bank to further address your particular business and industry concerns.